Pay Per Click (PPC) is a powerful digital advertising model where you pay only when someone clicks on your ad. It’s used by businesses of all sizes to drive traffic, generate leads, and increase sales quickly.
But exactly what is Pay Per Click and how does it work?
In a PPC campaign, advertisers bid on keywords related to their products or services. When users search for those terms, the ads appear at the top of search engine results or on other platforms like social media. You only pay if someone clicks on your ad — not just when it’s displayed.
Here's how PPC works:
