Understanding the Evolving Landscape of Search Engines: AEO vs SEO

In the ever-changing digital world, businesses must adapt to stay visible. Traditional SEO (Search Engine Optimization) focuses on improving rankings through keywords and backlinks. However, AEO (Answer Engine Optimization) is emerging as a new approach, targeting voice searches and AI-driven results by delivering precise, concise answers. With AI tools like ChatGPT and Google’s SGE shaping how users find information, optimizing for answers—not just rankings—is crucial. Whether you're a local business or an online brand, combining SEO and AEO strategies ensures better visibility and user engagement in today's evolving search landscape. Stay ahead—optimize smartly!